These are the three questions that any startup entrepreneur should use to focus a presentation. As Shel Israel explains in his new book, Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks, “I ask the first two of these questions to conference producers. When they invite me. The third is mine to answer before I accept an invite.” Israel says that by understanding these questions, an entrepreneur will have a better chance of achieving the goals they set for themselves for the presentation and will keep the audience interested in their talk, company, and product.