You make a very valid point. However, I would add that the largest companies in any industry are typically the ones with the most data and therefore more sensitive to market moves. Also, the analysts covering the large public brewers always have their finger on the pulse of market upticks and downturns so if they are being cautious, there may be some validity to the claim.
That being said, I think your comment is supported by this quote at the end of the article:
""We see a very recent slowdown in the craft industry; it's still too early to say whether there's a trend."
You make a very good point. Small craft breweries are not spending money on research like this where the big guys can. And they need to understand the competition.
Still, as Benjamin Disraeli said: 'There are three kinds of lies: lies, damned lies, and statistics.'
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Nickolas 8 years ago
Can't imagine why. There are only five billion out there.
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trigjoh 8 years ago
Some thinning of the herd does seem overdue
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ahnyerkeester 8 years ago
Okay, say that slowly.
World's largest brewer...
says craft beer market...
slowing down.
Sounds a bit sketch.
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Razorback 8 years ago
You make a very valid point. However, I would add that the largest companies in any industry are typically the ones with the most data and therefore more sensitive to market moves. Also, the analysts covering the large public brewers always have their finger on the pulse of market upticks and downturns so if they are being cautious, there may be some validity to the claim.
That being said, I think your comment is supported by this quote at the end of the article:
""We see a very recent slowdown in the craft industry; it's still too early to say whether there's a trend."
Reply
ahnyerkeester 8 years ago
You make a very good point. Small craft breweries are not spending money on research like this where the big guys can. And they need to understand the competition.
Still, as Benjamin Disraeli said: 'There are three kinds of lies: lies, damned lies, and statistics.'
Reply