We had no money.

We changed our business model and had three months worth of cash left to turn things around. If we didn’t we were toast. Done.

We needed to find customers. But no one knew who we were.

A marketing budget? Please. We were just trying to keep the lights on.

This was our situation a year and half ago at Crew. We knew we had to grow but we didn’t know how we were going to do it in a substantial way.