Google is rolling out an update to its search engine next week that will downrank websites containing pirated content.
The new, improved algorithm pushes copyright violators lower in search results. "We've now refined the signal in ways we expect to visibly affect the rankings of some of the most notorious sites," Google says in its latest transparency report.
The update will also affect search autofill behavior to prevent sites with pirated content from appearing in results. Furthermore, “legitimate” media sites like Netflix, Amazon, and Google Play will be prioritized to the top of Google's results page when users search for a particular movie, TV show, or song.
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