Email is the number one preference for daily use and consumer marketing communications. It’s an efficient and inexpensive means of mass communication, but in order for it to be effective, those emails have to be opened and read. Your potential readers (do NOT call them subscribers, too impersonal) have dozens of emails flooding their inboxes everyday that often end up being ignored and forgotten. What makes you think they’re going to have the time or energy to open and read what you have to say? It may seem like a daunting task to distinguish your emails from the dozens people are receiving daily, but it is possible to make your email marketing campaign effective.