Oreo is one of the most ubiquitous brands on the planet. Introduced in 1912, Oreo now sells 70 million cookies every day, and it is so distinct that you know you are eating an Oreo, even without the branding. Ask nearly anyone to name a cookie with a vanilla cream middle sandwiched by two chocolate wafers, and they’ll say Oreo. So what better brand to model your own after than Oreos? In this humble cookie lies a few powerful lessons for small business owners. The right name, trade dress, and attitude towards your product can make or break your company. But you can start bringing your business to Oreo status by following a few, simple steps.