Taste: This is a rather simple bourbon, sweet, fairly woody, light in body. It is not unpleasant, but rather lacking in complexity. I would never want to dilute this further than it already is

Finish: pretty short in duration, with spice exiting early to leave only a sweet somewhat woody glow

Balance: this is popular with the general public because it is easy, like a wine cooler. It works fine if you are looking for simple, sweet, and easy. The more aged single barrel versions are quite excellent