Following the lead of other social networks like Facebook and Twitter, Pinterest is ramping up its marketing features. Back in September 2013, Pinterest announced it was beginning to experiment with sponsored pins. Now the company says it is rolling out a do-it-yourself promoted pin feature in beta too.

Back in September, company CEO and Co-Founder Ben Silbermann had described the new sponsored pins as a way for advertisers to have paid content come up in results and category feeds.