In the world of inbound marketing, conversion rates are a very important ingredient. Just like a great chef working to perfect his recipe at every step, a great inbound marketer has to optimize every single piece of the puzzle. This includes conversion rates. Many different types of conversion rates exist but we are optimizing them all for the same end goal, converting people into customers.

Your calls-to-action, landing pages, email campaigns, blogs, and even your website itself have conversion rates. Inbound marketers have the power to optimize these every entire step of the way. Below are 5 tips to help you obtain a higher conversion rate.