For the past week, the entire world has been consumed by news about Heartbleed, the massive OpenSSL flaw that has reportedly affected 66% of the World Wide Web, potentially exposing passwords and sensitive information of millions of users. If the idea of pervasive personal security breaches weren’t so scary, we’d be tired of hearing about it. But now that the initial hubbub has died down, and the major players affected have issued patches to cover the hole, cooler heads have begun to examine this new phenomenon. And Heartbleed might just be the scariest thing to happen to the Internet – and have the best marketing team around.