It can be a terrifying sight: you log in to your AdWords account, and scroll through to your analytics. Instead of the normal range of highs and lows, there is a valley in the middle of your graph: clicks have flatlined. Before you tear your hair out or completely overhaul the ad campaign, take a breath. This problem might be easier to fix than you realize. Grab your paddles, and have everyone stand back: we’re going to jumpstart this campaign.
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