For months now, brands have watched their Company Page organic reach levels fall drastically as Facebook tinkered with its News Feed algorithm. These changes made it much harder for brands to appear in users’ News Feeds, or to stay visible there for long. Many social media marketers cried foul, accusing Facebook of putting Company Pages at a disadvantage so that they would have to invest more in Facebook Advertising. However, it seems like Facebook is trying to restore a little visibility to brands with its newest News Feed change, Page Tagging.
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