Every website will see a percentage of its visitor traffic leave the site without converting; just like in physical retail, browsers, research-gatherers, and other looky-loos will be shy to commit right away. That’s why digital marketers invest in retargeting banner ads – serving customized information to visitors who didn’t convert on their first visit are great for redirecting a qualified lead back to the site to convert. If you’re using retargeting ads, but aren’t seeing the results you expected, you might need to alter your strategy.