Brands and business owners are bombarded by information and opinions regarding the importance of an SEO strategy to their financial success. We agree with that theory in general, but we recognize that that statement is a little misleading; while important, SEO is not magic; it can help elevate brand visibility and direct larger traffic streams to a company website, but it can’t do all of the work for you. If you want to get the most out of your SEO – and your digital presence – you have to integrate it into a larger digital marketing strategy in order to sustainably boost conversions and sales.