Whether it is at the salon, the diner or out with friends, Square is changing the way college students transact. And it is allowing some businesses in the small college town of Hillsdale, Michigan to escape traditional credit card contracts, ultimately increasing their transactions from students.

Square is the app that makes payments as simple as a swipe, click, or signature on your phone.

“Much of our business is attributed to the college, students, faculty and staff. So something like Square is perfect for a local entrepreneur. Especially as it applies to college students, who are always paying with their parents’ credit card,” says Mary Wolfram , the director of Economic Development for the city of Hillsdale, Michigan.