It’s no secret that one of the best parts of the Super Bowl is the commercials. Advertisers know that if their brand is going to be seen by millions of people (111.5 million this year); the commercial has to be original and emotive. However, it seems that the most popular commercials in the past few years have taken the unconventional route and used Twitter, a relatively new form of social media. Last year, Oreo received high praise for tweeting “You can still dunk in the dark” when the power briefly went out at the Superdome.