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The New Year is upon us and as you may have expected, technology is changing right before our eyes. It should come as no surprise that the mobile landscape is becoming more and more relevant for companies and marketers alike. According to research from Pew Internet, 91% of American adults have a cell phone and 56% of American adults have a smartphone. These numbers may seem relatively high, but it’s important to keep in mind that they will only increase in the future.