For B2B advertisers, December usually brings with it a hefty lump of coal; December is traditionally the lowest performing month for B2B PPC. Consumers are too preoccupied with personal shopping and the holiday season to be too concerned with researching and purchasing good and services for their businesses. Quarter 4 is a boon to ecommerce and B2C, but a black hole to B2Bs. But just because the end of the year wasn’t a productive advertising time for your brand doesn’t mean that you can’t come out of the gate swinging in Quarter 1. Search Engine Watch declares January the “month of golden opportunity” B2B advertisers.