In our previous web development post we covered why company websites are important. Not only are websites an integral part of a digital marketing strategy, they also represent your company, allow prospective customers to engage with your brand, and convert traffic into leads.

For these various reasons, it is important to make sure that your website is designed for the customer. From an employee’s perspective, the website may have a logical flow; however, this may not always be the case with a customer who is unfamiliar with the product or service you offer. It is important to keep in mind that the website should serve the customer, not you.