There is no denying that 2013 brought a number of significant changes to the SEO and digital marketing industries, and that the vast majority of these updates came from Google. All of these algorithm adjustments and product changes create a larger picture for SEO practices: Google is urging marketers to move away from strictly tactical SEO strategies, and to place more emphasis on creating positive user experiences with superior content and design. What does this mean for brands? Your SEO strategy needs less “quick fixes” and tricks, and more strategy and quality. Don’t believe us? Here are Google’s 2013 changes, and what they mean for the present – and future – of SEO.