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Around this time of year, marketing experts all tend to focus their blogs and social postings about what the industry will look like in the New Year. Predictions fly thick and fast, and certain trends tend to emerge in each post, informed by past performances and events from the past year. Unfortunately, some of these predictions are formed from tired, over-wrought marketing clichés. These quick sayings are dashed off so many times that they lose all meaning and relevance.