We spend a lot of time on this blog discussing various tactics and methods of attracting and driving quality traffic to your company website. A vast majority of brands, especially SMBs, concentrate their marketing budgets on these tactics, and leave little for designing and maintaining the actual company website. This is an example of backwards thinking; the website is the tool that will ultimately convert that traffic into leads and customers, and if it isn’t doing its job, then all of that traffic is useless – and the money spent on driving it to a less-than-stellar website has been wasted