SEO has dominated most of the search engine marketing conversation this year due to the bevy of changes made to the industry; everything from a new algorithm that focuses on semantic searching to encrypting keywords used in search made marketers and industry insiders focus on SEO. However, 2013 was an interesting year for PPC as well, with the widespread adoption of Enhanced Campaigns in July leveling the playing field for many brands. But as the year comes to a close, we are looking ahead to see what will be new in the world of paid search in 2014.