Zippo has created a pretty compelling product: a hand warmer. These hand warmers last for 12 hours, and look just like the flagship lighters, except bigger.
The lighter is all metal, and it's great for holding or just having in your pocket. This would be a perfect addition to the tailgate gear during the cold winter months of football.
The whole enchilada is $15, a small price to pay to keep frostbite at bay.