The title might be a bit confusing, but here's how it works:

Wilsons Leather has a Columbus Day sale that takes up to 70% off. (This is great by itself.) However! You can also take

• $5 off $50
• $10 off $100
• or $15 off $150
with the help of the coupon code 7455A (which expires at the end of October). Thus, it's 70% off + an extra $5-$15 off, depending on how much you spend. There's lots of great stuff on sale, so act now before product runs out.